Actor Arjun Kapoor brand ambassador kick starts EARTH HOUR campign in Mumbai. Elsie Gabriel

Actor Arjun Kapoor brand ambassador kick starts EARTH HOUR in Mumbai. Elsie Gabriel

 Celebrated actor Arjun Kapoor along with Ritika  Bhalla and Rituparna Sengupta of WWF and Elsie Gabriel founder of Young Environmentalists programme trust NGO kick started the EARTH HOUR campaigne today March 25^th 2014 in Mumbai at Grand Hyatt .

At 8.30pm local time on Saturday 29th March, Earth Hour 2014 will see hundreds of millions of people around the world cross borders of race, religion, culture, geography and society to unite in a single moment of contemplation for the planet and celebration of their year-round commitment to protect it.

Now in its eight year Young Environmentalists Programme trust and WWF together celebrate the annual lights out event in Mumbai.We congratulate the WWF in its earth hour mission worldwide.

Actor Arjun Kapoor spoke about his association for the Earth Hour cause and invited citizens to come forward and participate .” Earth hour is the largest campaign in history, balance development and respect environmental concerns.”Arjun also shared that he planted trees and used water and electricity sparingly during his daily life routine.

This conservation event which has grown from a single-city initiative in 2007 to become the world’s largest display of environmental action, with citizens of 135 countries and territories across every continent coming together for Earth Hour  indicating a growing global movement of positive change in environmental attitudes.

 “Buildings and homes in entire Mumbai are requested to switch off all lights just for one hour to help conserve energy and spread the sustainability message. Unite and harmonise with the rest of the world,Use your power of individuality and join forces to become world citizens through the Earth Hour.”, says Elsie Gabriel founder Young Environmentalists.”Adopt renewable energy and save the planet for our children and their children.The youth of today can move mountains and the power of youth must be paid attention to. Powai Mumbai leads in motivating citizens to wake up and join the EARH HOUR."

The Young Environmentalists uses interactive conservation events rather than preaching to the public,involving the public turns them around in converting to adopt a green living lifestyle.

Says Ritupuran Sengupta of WWF, “ Go beyond the one hour.Switch  off  non essential  lights  at  8:30pm to 9.30pm. It’s  about  making  a  commitment  to  ongoing  change  that  reduces  your  impact  on  the  environment  and  celebrating  your  commitment  to  the  planet  with  the  people  of  the  world  during  Earth  Hour. .”

This year join Earth Hour for a mega Classical Dance extravaganza by Young Environmentalists Programme trust NGO  at Meluha ecotel Powai at 7pm March 29^th 2014.

   

And this year, after the lights have gone off, Earth Hour will continue to see the mobilising of people around the world taking action and using the movement as a platform to create some of the most inspiring digital and on the ground solution driven activities in its history.

This year as millions of people watch lights going out around the world, famous landmarks confirmed to participate in the event include the Empire State Building, Tower Bridge - London, St Pauls, Edinburgh Castle, Brandenburg Gate, the Eiffel Tower, The Kremlin and Red Square in Moscow, the Bosphorus Bridge connecting Europe to Asia, the world’s tallest building the Burj Khalifa, Marina Bay Sands in Singapore and many more.So switch off and join the movement!

At the press meet Actor Arjun Kapoor  and WWF took the Young Environmentalists Programme pledge for Earth hour,

 “PLEDGE-

“We the patrons of EARTH HOUR promise to switch off for a sustainable future for ourselves and our children.We pledge today to leave behind greener footprints in all our daily living habits.”